Join Shawn Johanson and an incredible group of driven people for Tony Robbins’ most transformational event of the year.
📅 November 5–8, 2026 | 📍 Downtown Miami, FL
It’s Time to
Unleash
the Power
Within
What is Unleash the Power Within?
Unleash the Power Within (UPW) is Tony Robbins’ signature 4-day immersive experience designed to break through the fears, beliefs, and patterns that have been holding you back — and replace them with unstoppable momentum.
Over 4 high-energy days you will:
➜ | Eliminate the limiting beliefs that have kept you stuck, master your emotions so they work for you instead of against you
➜ | Build a clear path to financial freedom, transform your health and vitality, and strengthen your most important personal and professional relationships.
This is not a seminar. This is a total state change. People leave UPW as a different version of themselves — and the results last.
“I’ve attended UPW six times. Every single time I leave with a new breakthrough. This November in Miami will be my 7th — and I want you there with me.”
Choose Your Experience
- Full 4-day access to all UPW sessions
- Led by Tony Robbins live
- Access to all general event programming
- Private WhatsApp group with our team before, during, and after the event
- Personal guidance from Shawn, a 6-time UPW veteran, to help you get the most out of every day
- Everything included in VIP
- Priority, closer seating to the stage
- Faster entry at the venue
- Enhanced event experience
These are exclusive group rates secured through our attendance numbers and passed directly to you. There is no markup. Our only requirement is that you show up fully committed with an open heart and mind.
Section 4 — Registration
Step 1 — Complete Your Registration and Payment
Fill out the form below for yourself and everyone in your group. You can register up to 5 people at one time — perfect for couples, families, and friend groups. Select your ticket type and quantity directly in the form. Payment is collected at the end of the form so your whole group is registered and paid in one seamless step.
Frequently Asked Questions
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UPW covers eliminating limiting beliefs, mastering emotions, achieving financial breakthroughs, improving health and vitality, and building stronger personal and professional relationships.
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Each day typically runs from morning into the evening — some days up to 12 hours or more. Everything runs on Tony Time and the next day’s schedule is shared at the end of each day. The first day generally starts around 10–11am local time.
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Comfortable, casual clothes — and bring LAYERS. The venue can get cold during high-energy activities and you will want to add and remove layers throughout the day.
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Notebook, pen, water bottle, and snacks. Check the official UPW website for venue-specific restrictions on what can be brought inside.
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Meals are not provided. There are typically food vendors at the venue. If the venue allows it bringing your own snacks is helpful.
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Refunds are handled case by case. The most common options are transferring your ticket to another attendee at the same price or rolling it to the following year. Reach out to Marisa at Marisa@sonainvestments.com and she will help point you in the right direction.
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Item dNo. You just need your photo ID and the email address you used to register. The QR code is not required for entry.escription
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Item descriptionRecording is not permitted at UPW to protect the privacy of attendees and the proprietary content of the event.
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Item descriptionLate registration at the venue typically opens around 7:30–8:00am on the first day. Plenty of staff will be on-site to help you get sorted.
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Item descriptionYes. Everyone who attends with our group is invited into our private WhatsApp community to stay connected, accountable, and supported long after the event ends.
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Use the registration form above. All payments are processed securely through Stripe.